Menu

Data protection

Privacy policy

Information on the handling of personal data

We are very pleased about your interest in our website - and thus in our company. The protection of your private rights and freedoms is very important to us; we only use your data for the purposes intended. Since it is important to us that you are aware at all times of the extent to which we collect, use and, if necessary, transfer your data to third parties, we will provide you with the following comprehensive information on the processing of your personal data collected by us or stored by us.

Visiting our website is generally possible without providing (personal) data; if there are exceptions to this for selected services, we will explain these in the following chapters. When processing personal data, we strictly adhere to the requirements of the EU General Data Protection Regulation (GDPR) and any other data protection regulations.

Name and address of the controller

Dental Direkt GmbH
Marcel Brüggert, Marvin Kühme
Industriezentrum 106 – 108
32139 Spenge
Germany

Phone: +49 5225 86319-0
E-mail: info@dentaldirekt.de
Website: https://shop.dentaldirekt.de

Name and address of the data protection officer

Jörg ter Beek
Cortina Consult GmbH
Hafenweg 24
48155 Münster
Germany

Data protection team for general data protection inquiries:
Team e-mail: dsb.dental-direkt@cortina-consult.de
Website: https://cortina-consult.com/

Actuality of the privacy policy

To ensure that we always have up-to-date data protection information in connection with the services of our website, we use the CLOUD DSE service of Cortina Consult GmbH, Hafenweg 24 in 48155 Münster. In this process, the contents of our privacy policy are hosted on the servers at Cortina Consult and managed centrally. Necessary changes are implemented promptly by Cortina Consult and immediately displayed via direct integration on our website.

Rights of data subjects

The EU General Data Protection Regulation (GDPR) provides for extensive rights for data subjects in Chapter III, which we explain to you accordingly below with regard to the processing of your personal data:

Right to information

This requirement concerns in particular information on the following details of data processing:

  • Processing purposes
  • Data categories
  • Recipients or categories of recipients, if applicable
  • If applicable, the planned storage duration or the criteria for determining this duration
  • Note on the respective right of correction, deletion, restriction or objection
  • Existence of the right to complain to a supervisory authority
  • If applicable, origin of the data (if not collected from you)
  • If applicable, existence of automated decision-making including profiling, including meaningful information about the logic involved, the scope and the effects to be expected
  • If applicable, (planned) transfer to a third country or international organization
Right to rectification

We will correct any erroneous data immediately, provided that you inform us of the circumstance accordingly.

Right to erasure (right to be forgotten)

Provided that the processing is no longer necessary and one of the following conditions is met:

  • Discontinuation of the purpose of processing
  • Withdrawal of their consent and absence of any other legal basis for processing
  • Objection to processing without an important reason to the contrary
  • Unlawful processing
  • Required to fulfill a legal obligation
  • Data collection was carried out in accordance with Art. 8 (1) GDPR
Right to restriction of processing

Provided that one of the following conditions is met:

  • You dispute the accuracy of your data
  • In the event of unlawful processing and if the data is not to be deleted, restriction of processing shall take the place of deletion
  • If the processing purposes cease to apply, at the same time you need your data for the assertion, exercise or defense of legal claims
  • After you have lodged an objection pursuant to Art. 21 (1) GDPR and for the duration of the examination as to whether our legitimate reasons outweigh yours
Right to data portability

If it is technically possible and does not affect the rights and freedoms of other persons, we will - at your request - transfer your data to another recipient (responsible party).

Right to object

If we collect or have collected and process personal data from you, you have the right to object to the data processing at any time with effect for the future. In exceptional cases, the objection may be ineffective, e.g. if we can demonstrate compelling interests worthy of protection for the processing that outweigh your interests or processing serves the assertion, exercise or defense of legal claims.

Automated decisions in individual cases including profiling

You have the right not to be subject to any decision based solely on automated processing including profiling which produces legal effects concerning you or similarly significantly affects you. Exceptions apply if the decision is necessary for the conclusion or performance of a contract or you have expressly consented to the processing.

Right to revoke consent under data protection law

You have the right to revoke consent to the processing of personal data at any time.

Right to complain to a supervisory authority

A list of the supervisory authorities responsible in Germany can be found at: https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html

General information on data processing on the website

The following information applies to the data processing on our website in general. If there are exceptions or additions to this information, these are described in detail in the relevant sections.

Data security information

We secure our website and other systems through technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. In addition, we have implemented SSL encryption (SHA256) on our website to protect your data. However, despite regular checks, complete protection against all dangers is not possible.

Legal basis of processing
Permitted useSpecification of the GDPR
Informed consentArt. 6 para. 1 a
Performance of a contractArt. 6 para. 1 b
Implementation of pre-contractual measuresArt. 6 para. 1 b
Fulfillment of legal obligationsArt. 6 para. 1 c
Protection of vital interestsArt. 6 para. 1 d
Safeguarding our legitimate interestArt. 6 para. 1 f
Our legitimate interest

Our legitimate interest, as defined in Article 6 (1) f GDPR, is based on the performance of our business activities in order to maintain our ability to operate and secure the employment of our employees.

General deadlines for data deletion

After the purpose of storage has ceased, the retention periods are generally at least six or ten years. As a rule, data is deleted immediately in accordance with our deletion concept, provided that this does not conflict with any retention obligation, necessity for contract fulfillment or a legitimate interest.

Deletion or blocking of personal data

We store your personal data only for the period required to fulfill the specified purpose. After the purpose no longer applies and after expiration of any existing retention periods, your data will be deleted immediately. If deletion is not possible, the data will be blocked instead.

Collection of general data and information

As soon as you visit our website, our web server collects some general data and technical information as shown below:

Data collectedPurpose of the survey
Browser types and versions usedCorrect display of the page content
Operating system used, visitor origin (referrer), subpages clicked onOptimization of our website content as well as our advertising
Date and time of access to the website as well as IP address and internet service provider of the visitorEnsuring the permanent functionality of our IT systems and prevention of misuse
Other data and information for security in the event of attacksProviding relevant information to law enforcement agencies in the event of a cyberattack

Information about specific data processing on the website

If applicable, in deviation from or in addition to the above-mentioned general information, you will find details of the individual data processing on our website below.

Obligation to provide personal data

Under certain circumstances an obligation arises for you to provide us with your personal data. Examples:

Nature or purpose of the processingNeed
Conclusion of a sales contractFulfillment of the contractual obligation
In the employee contextCompliance with legal requirements
Newsletter
Purpose of processingProvision of information in the form of electronic circulars
Legal basisConsent (Art. 6 para. 1 lit. a GDPR)
Recipient (if applicable)none
Third-country transferA data transfer to a third country does not take place and is not planned.
Duration of storageSee General deadlines for data deletion
Obligation / necessityThere is no obligation to provide personal data. Newsletters are sent exclusively after registration via a double opt-in procedure or after a purchase contract has been successfully concluded and the e-mail address has been collected in this process.
Consequences of non-complianceThe newsletter will not be delivered to you.
Automated decision-makingIn this context, we do not use automatic decision-making.
Origin of the dataThe data comes from the data subject himself.
Change of purposenone
Contact form
Purpose of processingProcessing and, if necessary, answering the request of the form sender
Legal basis
  • Protection of legitimate interests (Art. 6 para. 1 f)
  • Implementation of pre-contractual measures (Art. 6 para. 1 b)
Recipient (if applicable)The data will not be passed on to third parties and/or to a third country.
Third-country transferData transfer to a third country does not take place and is not planned.
Duration of storageSee General deadlines for data deletion
Obligation / necessityThere is no obligation.
Consequences of non-compliancenone
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataThe data originates from the person concerned.
Categories of personal dataData and categories requested in the respective form.
Change of purposenone
User login
Purpose of processing
Data typePurpose of the survey
Username, PasswordAccess for the user
Legal basis
  • Safeguarding legitimate interests (Art. 6 para. 1 f)
  • Fulfillment of a contract (Art. 6 para. 1 b)
  • Implementation of pre-contractual measures (Art. 6 para. 1 b)
Recipient (if applicable)none
Third-country transferA data transfer to a third country does not take place and is not planned.
Duration of storageSee General deadlines for data deletion
Obligation / necessityWithout the data, the user account cannot be created.
Consequences of non-complianceWithout the data, the user account cannot be created.
Automated decision-makingIn this context, we do not use automatic decision-making.
Origin of the dataThe data comes from the data subject himself.
Change of purposenone
Customer account and product order
Purpose of the processing of general data
Data typePurpose of the survey
Salutation, title, first name, last name, street, no., postal code, city, country, date of birth (voluntary)Unique identification of the customer account, processing of the product purchase, delivery, payment transactions, processing of complaints
E-mail address, passwordAuthentication, independent password reset
Phone number (voluntary)Contact by phone
Legal basisFulfillment of a contract (Art. 6 para. 1 lit. b GDPR)
Recipient (if applicable)Parcel service provider, logistics service provider, payment service provider
Third-country transferA data transfer to a third country does not take place and is not planned.
Duration of storageSee General deadlines for data deletion
Obligation / necessityThe data (in the mandatory fields) must be provided as part of the underlying contract.
Consequences of non-complianceThe creation of a customer account is not possible in this case.
Automated decision-makingIn this context, we do not use automatic decision-making.
Origin of the dataThe data comes from the data subject himself.
Categories of personal dataThe data comes from the data subject himself.
Change of purposenone
Cookies

We use cookies on this website. These cookies are used for various purposes: many cookies are technically necessary to provide you with certain website functions, others are used for security and some may be used to analyze user behavior. You can delete all cookies manually or automatically at any time via your web browser. It is possible to use our website, although possibly not to its full extent, without cookies.

Cookiebot
Purpose of processingCompliance with legal obligations, storage of consent
Legal basis
  • Fulfillment of legal obligations (Article 6 paragraph 1 c)
Recipient (if applicable)Usercentrics A/S, Havnegade 39, 1058 Kopenhagen, Denmark
Third-country transferData transfer to a third country does not take place and is not planned.
Duration of storageSee General deadlines for data deletion
Obligation / necessityno
Consequences of non-complianceno
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataThe data usually comes from the data subject, but can also come from third parties.
Categories of personal dataOpt-in and opt-out data, referrer URL, user agent, user settings, consent ID, time of consent, consent type
Change of purposeno
Data protection officer of the providerprivacy@cookiebot.com
Privacy policy of the providerhttps://www.cookiebot.com/de/privacy-policy/
Google Analytics
Purpose of processingCreation of usage profiles to optimise the cost-benefit factor on the website
Legal basis
  • Informed consent (Art. 6 para. 1 a)
Third-country transferIf applicable, transmission, storage and processing in the USA, Google LLC. The data transfer is based on the EU-U.S. Data Privacy Framework through which Google LLC is certified.
Duration of storageSee General deadlines for data erasure
Obligation / necessitynone
Consequences of non-compliancenone
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataAs a rule, the data originates from the data subject themselves.
Categories of personal dataClick behaviour, anonymised IP address, referrer, sub-pages visited, time spent on website, frequency of visit, date, access location, time of visit, user agent
Change of purposenone
Opt-Outhttps://tools.google.com/dlpage/gaoptout
https://myactivity.google.com/
Data protection officer of the providerhttps://support.google.com/policies/contact/general_privacy_form
Privacy policy of the providerhttps://policies.google.com/privacy?hl=en
Shopify
Purpose of processingHosting and building the website.
Legal basis
  • Protection of legitimate interests (Art. 6 para. 1 f)
Recipient (if applicable)Shopify International Limited, Victoria Buildings, 2. Etage, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Third-country transferCanada (adequacy decision)
Duration of storageSee General deadlines for data deletion
Obligation / necessityNecessity through CMS
Consequences of non-complianceno
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataThe data usually comes from the data subject, but can also come from third parties.
Categories of personal dataIP address, information about website visits
Change of purposeno
Google Ads Conversion Tracking
Purpose of processingThis service records what happens after a click on an advert placed by us via Google Ads when users subsequently visit the website.
Legal basis
  • Informed consent (Art. 6 para. 1 a)
Third-country transferIf applicable, transfer, storage and processing in the USA, Google LLC. The data transfer is based on the EU-U.S. Data Privacy Framework through which Google LLC is certified.
Duration of storageSee General deadlines for data erasure
Obligation / necessitynone
Consequences of non-compliancenone
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataThe data usually originates from the data subject, but may also originate from third parties.
Categories of personal dataBrowser language, browser type, clicked advertisements, cookie ID, date and time of visit, IP address, referrer URL, web request, user behaviour, user agent
Change of purposenone
Opt-Outhttps://adssettings.google.de/
https://myactivity.google.com/
Data protection officer of the providerhttps://support.google.com/policies/contact/general_privacy_form
Privacy policy of the providerhttps://business.safety.google/privacy/
Google Tag Manager
Purpose of processingSimplified management of analysis tools through central control and management of the collected analysis mechanisms
Legal basisConsent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG)
Recipient (if applicable)Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irland
Third-country transferIf applicable, transfer, storage and processing of personal data in the USA. The data transfer is based on the standard contractual clauses of the EU Commission. Google LLC is certified in accordance with the EU-US Data Privacy Framework (DPF).
Duration of storageSee General deadlines for data deletion
Obligation / necessityno
Consequences of non-complianceno
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataAs a rule, the data comes from the person concerned.
Categories of personal dataPages and functions accessed or clicked, anonymized IP address, referrer, subpages visited, time spent on website, frequency of visits, date, access location, time of visit
Opt-Outno
Data protection officer of the providerhttps://support.google.com/policies/contact/general_privacy_form
Privacy policy of the providerhttps://business.safety.google/privacy/
Mailchimp
Purpose of processingProvision of information in the form of electronic newsletters.
Legal basisConsent (Art. 6 para. 1 lit. a GDPR)
Recipient (if applicable)The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, United States of America
Third-country transferUnited States of America
Duration of storageSee General deadlines for data deletion
Obligation / necessityThere is no obligation to provide personal data.
Consequences of non-complianceThe newsletter will not be sent to you.
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataThe data comes from the person concerned.
Categories of personal dataE-mail address, time of registration
Newsletter trackingOur newsletters contain tracking pixels for statistical purposes. You can object by preventing the download of graphics from the Internet within your email program or the receipt of HTML emails.
Data protection officer of the providerprivacy@mailchimp.com
Privacy policy of the providerhttps://mailchimp.com/legal/privacy/
Meta Pixel (formerly Facebook Pixel)
Purpose of processingMeasurement of conversions and optimisation of advertising measures.
Legal basisConsent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG)
Recipient (if applicable)Meta Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Third-country transferIf applicable, transfer, storage and processing of personal data in the USA. The data transfer is based on the standard contractual clauses of the EU Commission. Meta Platforms is certified in accordance with the EU-US Data Privacy Framework (DPF).
Duration of storageSee General deadlines for data deletion
Obligation / necessitynone
Consequences of non-compliancenone
Automated decision-makingIn this context, we do not use automatic decision-making.
Origin of the dataThe data usually originates from the data subject, but may also originate from third parties.
Categories of personal dataAds viewed, browser information, content viewed, device information, geographic location, interactions, IP address, marketing information, pixel ID, referrer URL, usage data, user behavior, device operating system, device ID, HTTP header, items clicked, pages viewed, Facebook cookie information, page/click behavior, user agent, browser type.
Change of purposenone
Data protection officer of the providerhttps://www.facebook.com/help/contact/540977946302970
Privacy policy of the providerhttps://www.facebook.com/privacy/explanation
YouTube
Purpose of processingThis is a video player service. It can be used by users to view, rate, share, comment on and upload videos.
Legal basis
  • Informed consent (Art. 6 para. 1 a)
Recipient (if applicable)Google Ireland Limited; Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Third-country transferIf applicable, transmission, storage and processing in the USA, Google LLC. The data transfer is based on the EU-U.S. Data Privacy Framework through which Google LLC is certified.
Duration of storageSee General deadlines for data deletion
Obligation / necessitynone
Consequences of non-compliancenone
Automated decision-makingIn this context, we do not use automated decision-making.
Origin of the dataThe data usually originates from the data subject, but may also originate from third parties.
Categories of personal dataDevice information, IP address, Referrer URL, Viewed videos
Change of purposenone
Privacy controlshttps://safety.google/privacy/privacy-controls/
Data protection officer of the providerhttps://support.google.com/policies/contact/general_privacy_form
Privacy policy of the providerhttps://policies.google.com/privacy?hl=en

Contact

Telefon +49 5225 86319-0
E-Mail shop@dentaldirekt.de
Industriezentrum 106 – 108
32139 Spenge, Germany

Social media

Phone
Email
Facebook
Instagram
LinkedIn
YouTube

Add:Room 829, Building 1, South End West,West Second Lane,
Youwai, Fengtai District, Beijing, China

Our payment methods

AMEX  Pay weca Klarna PayPal shop VISA

Newsletter-Anmeldung

Copyright © 2026 Zingtech.